Prior to this course, discussing sales strategies usually consisted of all the poor characteristics your mind automatically goes to when you hear the word “sales”… (granted that this is the first sales course I’ve taken). My experience of sales and the action of selling is limited. I have worked a few different jobs in sales, and the training I received was not concerned with mimicry whatsoever. This class is the first time I’ve ever been taught to exercise mimicry while attempting to sell a product.
This simple concept might seem like common sense to many people, however it is often overlooked by businesses. Mimicry was never one of the first things to come to my mind when it came to sales, but it makes so much sense. The training in sales I received lined up perfectly with all of the worst cliche selling strategies. Instead of mimicking the energy of the customer, my team was trained to try to take the floor and pitch our products to them. We were never advised to listen to the customer’s wants/needs/interests.
BoweryJE22
I am the same way in my experiences. I feel like if you would have told my 16 year old self about mimicry I would have thought it was crazy, but reading into the statistics just speaks volumes for itself.
It’s funny how mimicry as a sales method can sound absolutely crazy on paper, but be so successful in action!
I know a lot of people who have gotten similar sales training, and they always say that they hate selling. I think listening to the customer and using strategies like mimicry makes selling a little bit less awkward and more enjoyable for both parties involved.
Lots of jobs in sales are still out-of-date in the selling tactics they use. In today’s world, selling is very complex and deals almost entirely with emotions.