My Experience in Cold Calling Pt. 3

The most crucial few seconds of a cold call come in the initial pitch, this determines if they want/need your service or not and can end a conversation real quick. When they would give me a few seconds to inform them of why I have intruded upon their doorstep, I would make my pitch as concise yet informational as possible. In my case of offering a free inspection after recent tornado damage, I divided my pitch into three parts. The first of these being the introduction, explaining who I am and who I’m with. The initial introduction is important so you don’t seem like a robot, but it is vital to not dwell on this as outside of name and company the prospect simply doesn’t care. The next phase is where I introduce the product, in my case it came as an intangible service in the form of a free roof inspection. It is important to explain the product/service in the most efficient way possible while still leaving in crucial details such as cost and labor while trying to make sure the prospect understands what you’re selling. The easiest part came once I finished the explanation of what I was offering, I thanked the person and asked if they had any questions. From this point in time, the conversation goes in two paths, one involves the conversation ending and the other is where the prospect is actually interested.