When cold calling, your pitch is almost all you have, so knowing what you’re talking about and how to deliver it is vital to even warrant consideration from your prospect. Taking that the person who’s door I knocked on doesn’t immediately slam the door in my face and they ask to know more, that opens the door and makes the possibility of conversion much more probable. So under the circumstance that I make it to the door, the person immediately doesn’t kick me out and they listen and are interested in my pitch, then comes the tricky part. In my case, if the prospect has heard me out and wants to know more, they would typically be seriously interested and conversion would be very realistic. Now I certainly had an advantage for my personal experience since all I was “selling” as a completely free roof inspection. With that advantage carried a caveat in that people were naturally skeptical about “free.” That alone made quite a few people think it was a scam, so it was my job to make them realize that it is an honest inspection. On the side, the reason why the inspection was free was since the cost of doing a quick inspection and losing one hour of labor was overshadowed by the profit of gaining another client. From here comes closing the sale, the joy lap of the cold calling process.
By alecwichman
BoweryJE22 One thought on “My Experience in Cold Calling Pt. 4”
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That word “free” certainly does carry a certain warning bell to potential customers. It’s sad because many businesses promise “free” just to rope us in. Then they manipulate, like adding surcharges later on, or using fine print to hide fees. It’s important for us to be honest in our endeavors as salespeople, only promising what we can deliver on.