While closing the sale may be the easiest part of cold calling, it is just as important as any other step. In any situation, just because the prospect asks about closing or trying your product doesn’t mean you’re home free quite yet. Remember at any point the prospect can back out and the sale can be ruined. Treating the prospect with respect and not being too pushy is very important to keep in mind. I realized that when I knew I had it in the bag, I needed to maintain the same attitude and composure. I never had a deal slip away in the closing stages but I knew it was entirely possible. Ensuring that the prospect knows the benefits along with the implications of purchasing what you have to off is important to avoid misleading the potential client. Once the client has bought into what you have to sell, you’re in the clear. It is always good to ensure your client is satisfied, especially if you are the one in charge to ensure customer satisfaction and loyalty, the thing you can do such as following up with a customer or offer other services in a non-pushy way is a good start. I personally had a great experience last summer, and even though I ran into more “no’s” than I care to remember, I was able to learn and build off of each one. Having the opportunity to work in this tough sales environment has been great and has taught me a lot of things about dealing with random strangers.
By alecwichman
BoweryJE22 3 thoughts on “My Experience in Cold Calling Pt. 5”
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Thanks for sharing your experience about cold-calling, Alec. This can certainly be a discouraging aspect of sales, so it’s important to stay buoyant. When we get a no, it can be disheartening, but that happens. Thanks for the post!
I have seen political activists engage in cold calling just to remind people to vote in general during upcoming elections, and I sympathize with anyone who has experienced cold calling. It on occasion provides you the type of interaction you were looking for, but more often than not is a test of character.
Paying attention to what the client actually wants unfortunately doesn’t stop until the file is closed. Just like you can’t assume anything about the questions they ask, you can’t assume their openness means they are ready to buy in. Sometimes the fastest way to get a salesman to move on is to smile and nod.