What Can I Sell?
As we were coming up on our in class presentations I was thinking “What can I possibly sell?” I then remembered that I was going to a Pirates Game the day before my presentation and thought I would be well equipped to sell Pirates tickets. During my trip to the game I was careful to pay attention to things I would be able to tell my prospect that would be positive. I was sure to take note on things such as prices of food, play areas, seating areas, and other large factors that would make people decide to say yes or no. I then structured a basic sales strategy and created a few questions to ask my prospect to find pains and struggles.
My Strategy
A few of my selling points included pricing brackets on seating, food included tickets, and free first aid. All of these points came from my prospect when I dug for the pain in his decision on where to go for the weekend. He mainly focused on treatment for injured kids, low cost, and low ability of losing track of kids. Although I did not cover it, the Pirates stadium has plenty of great options for kids and usually does promotions for children under 14. They also have a play area and a fun zone for the kids. If mentioned, this would’ve made it an even greater option for the kids and also made the father feel comfortable that the kids would have a great time. Other than those items, I gave him solutions to his pain and really tried to show him that his worries and issues would be solved had he bought tickets. I asked him about his problems and presented solutions to solve his problems, making him realize a Pirates game would be something he would want to do.
A couple of great things, it’s super important to focus on the pain of seating and keeping track of a family, and I’m really glad you focused on this. When you hone in on something like this you are able to make the prospect feel pain, and it puts you in a better selling position. Great Job!
I think this really showed how you were able to help your customer visualize their life in order to find their pain. You walked them through a day in PNC park and really were able to make your product a reality. Good Job!
I think this was a great sales pitch. You obviously has a lot of knowledge about the tickets and what came with them, but you didn’t just start out by trying to sell him on all the features and benefits. You really listened to him and tried to get to the pain and figure out what he wanted first, which I thought was awesome.