Rejection is something that happens quite a bit in sales. It can get very discouraging if you are not prepared for it or do not know how to deal with it. We will discuss a few tips on how to keep moving on and stay positive in the midst of a large amount of rejection.
First of all, if someone says no to what you are trying to sell, do not take it personally. It is most likely not about you as the salesperson. There was something with the process or product that did not fit their needs well enough for them to make a purchase. This can be thought of as a good thing, because they have their problem solved, or your product is not the best fit for them. They may be happier with another product from someone else, or they may be just fine how they are. Whether you make the sale or not, the customer decides what is best for them, and if they are happy, that is what matters.
Another thing to think about is that if someone says no, you are no worse off than you were before the conversation. You did not gain anything, but you did not lose anything either. That is a good perspective to see things from – you either gain a sale, or you do not. You cannot go negative from someone saying no.
You also can just come to expect rejection. A large percentage of people will usually say no. Understand that, and do not let it affect your attitude. Also, as a salesperson, you also need to remain professional, even after someone says no.
Another good tip is to ask the customer why they did not want to make the purchase. This can be very helpful information for next time you try to sell to someone else. It can also be shared with other team members to help their sales conversations go better as well.
In the end, it is important to stay positive and never give up. Rejection will come. Push through it, and good things will happen.
By warricknj18
BoweryJE22 One thought on “Overcoming Rejection in Sales”
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You made some very good points as to how to handle a “no” when it comes to selling, but I disagree with your idea of expecting a “no.” I definitely agree that anticipating a “no” every time will make it easier to accept the outcome, but will also make you less eager to actually changes that response to a “yes.” The less confident you are in your sale the less likely you are to do everything in your own power to try and make that sale successful.