Passion for selling is something that a sales people can rarely fake, because when someone has a true passion for something you will easily be able to tell. People that have a passion for selling are more likely to advance by any means possible. This is because passion serves to energize and motivate, that is why a passion for selling makes sales people great.
Passion builds trust with prospect and customers
There is no sales without trust, and a passion for selling can cement that trust between a sales person and a prospect. As I said above, when passion is genuine prospects and customers know it. A sales person with passion truly wants to understand the customer and his or her unique needs and how an offering fits into that picture. When a person has a passion for sales He or she is more worried about the customer needs and wants, rather than just making a sale.
Passion keeps the sales pipeline full
A passion for selling turns customers into advocates who will recommend the sales person and his or her offering to others. Providing word of mouth marketing that continually sends new sales prospects who are interested and ready to buy. Having these type of references is priceless in any industry.
Passion allows sales people to be persistent
Persistence is a touchy word in sales, since customer are not always quick to pick up the phone or return your call. Passion can help a great sales person overcome such barrier and be persistent in pursuing the sale without being a hindrance.
Passion helps sales people continually improve
When sales people have a passion for selling, that passion often makes itself known though continual improvement. Not all sales people are willing to make the commitment of time, money, and energy it takes to reach the next level. Passionate sales people are willing to make this commitment not only because it is the best thing for their careers, but it is what they want to do.
I agree that passion is key to selling. Without a passion to sell what you believe could benefit another person like yourself, it’s almost easier not to sell a product or to discourage it and someone from buying it. This is because of authenticity. You have to have a passion for your product and you have to be authentic in your sale.
I would also add that passion for what you do is the main key in enjoying your own job. If you don’t have passion for your job, you’re going to hate it, and customers will notice. You can’t do your very best on the job if you don’t have passion!