People Aren’t Just Dollar Signs

When the word, “Sales” is brought up, most of the time people directly associate it with someone who’s trying to shove a product in your face.  Characteristics such as being pushy, greedy, impatient, etc. are what most people think Salespeople portray.  Most start-up companies tend to put their focus on viewing people as figures that can bring them profit, instead of viewing them as real people with real emotions.  Consumers tend to view companies that don’t emphasize a relationship as untrustworthy and unreliable.  Thus, leading them to refrain from purchasing in the future and spreading negative remarks.  By focusing on a relationship, companies instill positive thoughts and feelings into their customers.  Feelings including contentment, credibility, etc.  From a consumer’s viewpoint, people want to purchase from companies that focus on answering any questions they may have, and fulfilling their wants/needs.

When someone expresses a desire to obtain a product or service that will answer their questions and fulfill their expectations, the companies who help that person whether or not they buy their specific product, seem to be more successful in the long-run.  Relationship building gives people a sense of comfort and satisfaction that will draw them back when seeking out to fulfill a future desire.  Because their questions will be answered, trust is built in both the customer and the company, which leads to future profits and success.