We have all had the experience of trying to be sold to by a bad salesman. One of these experiences for me was when I was getting a new phone. I was 20 years old and my contract came due. It was time for me to get a new phone and I was so excited because I had been dealing with a broken screen and case for the past year. On top of that, my storage was completely full and I couldn’t go on an app for more than five minutes without it kicking me off – basically all I could do was text. When I went into the phone store, I already had the phone picked out in my head that I wanted: the iPhone 7, which was a huge upgrade from my cracked iPhone C. I walked into the store and was greeted by a man in his 40’s, I would guess. I showed him my old phone and told him I was ready to buy a new one: the iPhone 7. He led me over to the iPhone section and showed me the 7. I picked the color and the storage amount of the phone I wanted, plus a new case, within 2 minutes of being there. I told my mom I was ready to check out, but the salesman tried to show me other phones, even though my mind was completely made up at this point. He showed me one and I told him I was not interested. He showed me another one, and yet again, I wasn’t interested. Then he tried to show me other cases, even though I had already picked one that I liked. Finally, I told him I had everything that I wanted and walked to the check out desk with my new phone and case. This experience left a bad taste in my mouth. I was getting annoyed and I just wanted to get my new phone out of the box. This experience showed me that when customers already have their minds made up, it may not be best for a salesman to continue to show them more products.
2 thoughts on “Phony Salesman”
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I had a very similar experience over the summer. It should be an easy sale when a customer comes in and knows what they want. It is so frustrating when a salesman tries to get you to buy more than what you need when you specifically told them what you needed.
It sounds like this salesman should read what Pink says about the movement toward information symmetry. Thanks to the internet, you knew everything you wanted to know about the iPhone 7 before entering the store. He should have simply sold you what you wanted rather than create friction in the sales process and perpetuate the “pushy salesman” stereotype.