Prioritizing The Customer

When reading the definition of sales given to us in class,

“Selling is creating a healthy environment for exchange, built on trust and reason which allows buyers and sellers to make mutually beneficial decisions to solve real problems.”

I was reminded of my time waitressing. Although as a waitress you may not think yourself to be a typical saleswoman, you are the one who creates a positive or negative experience while the customers are at the restaurant. You in many ways are the guide for customers, answering all of their many questions, giving recommendations, and of course building a relationship with your customers. As a waitress you are free to build a relationship of trust, telling customers honest opinion about their decisions and what is good on the menu. A good waitress is one who focus’s on the peoples needs above everything else. We have all been in the position where something didn’t come out right or you want something else but are don’t want to interrupt your waitress or be a burden. It’s hard to ask for what you want when you don’t feel like the priority. This is the same as when people feel bad about telling a salesman they don’t want to buy what they are selling, they subconsciously realize that they are not the priority, the sale is. In this situation no one wins. Waitress’s want to be as helpful as possible and customers want to be served well. Sellers want people to buy their product and those people want to be left alone. Therefore, it is so important to make the customer always the priority. Because they can tell when they are not.