Most people believe that the role of a salesperson is to solve problems. I’m here to tell you that that is not the case. It is the job of the product that the salesperson is selling to solve a problem, it is the job of a salesperson to find problems or pains in their customers. This can sometimes be confusing, however, if a salesperson goes into a conversation thinking about how he can solve the customer’s problems, he will end up only taking about the features of the product he is trying to sell without knowing anything about the problem that the customer is facing. In order to sell a product, a salesperson must first find a problem in their customer. Once enough digging and questioning has been done, the salesperson can then connect the problem that the customer has with the solution that the product offers. This is a much better selling strategy than a purely features based sales pitch.
BoweryJE22