When it comes to sales and the art behind it, so much of it depends on the psychology of the seller and the buyer. When people think of sales, they tend to think of a used car salesman trying to rip off someone trying to buy a cheap car at a reasonable price, but there is much more to sales than that cliche. It is often a mind game between both parties, both trying to find a middle ground in order to find the perfect selling point to make both the buyer and seller happy. It is important to understand the buyer as a seller; what is going through their head, why they are interested in what you’re selling, and try to see if there are any underlying biases or preconceived notions they have against you as a buyer.
3 thoughts on “Psychology Of Sales”
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Nice post Philip
I like how you broke down sales and went into detail about how important it is to know your clients motives.
Mr. Herbster, I really enjoyed this post. It something that I have not really thought about being relevant before. After reading your post, I feel that it is very relevant and important in sales. Understanding the buyer and being able to really read their emotions is so important when you are trying to keep them engaged about the product or service. Way to think outside the box, great post!
Understanding all of the nuances of selling from a psychological point of view is an interesting but very useful set of ideas that can help anyone out in sales. Understanding your own and the customers perspectives and motivations on things in order to get the best thing for both parties is a very useful idea that can be suggesting help your sales job in the long run.