I came across a website with a few tips for new sellers. One of their biggest tips was to put yourself in the shoes of the customer to achieve the full effect of their buyer-experience. This site listed a great example of what this means. The salesman had a message prerecorded for the client he was working with at the time. He spent a lot of time on this message and was very confident in the message he was getting across to the customer. He decided that he would listen to it himself, putting himself in the shoes of the customer, as though the message was intended for him. Upon doing so, he realized that he sounded weak and insecure in his sales pitch. If he hadn’t considered this before, he might not have realized his mistake, and the buyer would have never given him a chance.
I feel that this is a great example because there are so many points of communication in which we assume that we are getting our message across clearly and confidently, but often, we forget to consider how the customer might be receiving our communication. I am so glad that I discovered this tip because I feel that this is something I can implement into my sales techniques in the future, and I feel that understanding both sides of a communicative process is something that can benefit people in multiple scenarios.
To learn more, please visit: https://www.jillkonrath.com/sales-blog/bid/110811/Top-5-Sales-Tips-for-New-Sellers
I think something often forgotten in sales is asking, “would I buy into this product?” Salesman forget sometimes, and so do prospects, that the opposite party is human too and deserves respect. Putting yourself in the prospect’s shoes is a great tool to work on your techniques.