My parents’ company, Keystone Ridge Designs, manufactures site furnishings all around the country. In fact, Grove City College’s benches, litter receptacles, and table sets are all from the KRD business. A major aspect that KRD prides themselves on is the quality customer service they provide with their products. With a three year warranty, the company promises to replace products that would not withstand conditions. My dad, the National Sales Manager, gave me an example of their excellent customer service.
My grandfather started the company and although he is “retired,” he still works through some part of KRD everyday. He lives in Florida half of the year and enjoys visiting various towns to photograph. In one particular town, he saw benches that were in rough condition. The benches had performed well and exceeded their life span, but were in need of a replacement from sitting under constant spray from
BoweryJE22
This is awesome! It sounds like your grandfather and your parents are very caring people who put their customers needs first instead of their own, which is very important in selling.
I like how you highlighted the important aspect of going above and beyond normal customer service. As KRD exemplifies, it really distinguishes a company from the rest and the future benefits can be fantastic. I think of the times where I experienced good vs bad customer service and how I was far more inclined to be a recurring customer with companies with excellent customer service. Exceeding expectations, as you said, is a great way to build a solid reputation fast.
I really like this story! It proves that doing things the right way can be in your favor. Many of the top business people do not care about who’s feet they stop on when making it to the top. But showing you care is a great way to improve a business as well.