Douglas Adams once said, “To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”
In today’s market effective sales tactics and attitudes have changed. 50 years ago what was typically seen was often a loud, overly confident, “slick” and often pushy demeanor. Today what appeals, especially to the younger demographics, is when they see someone being “real”. While it should be valuable for it’s own sake, we cannot underestimate the power of being sincere and having integrity.
What this practically looks like in sales in many ways seeps into every aspect of the process. From being overly-honest and transparent when discussing details, facts and figures, to sincerely following up with customers after your sale to make sure everything has worked out and that you were effective in helping them .
But what leads to this overarching demeanor? I think that much of it lies in a genuine care for the people who’s pain you are looking to solve. If you truly want to help others, more than you care about the potential money made from a sale, then you will act with sincere integrity and that will direct the sale.
BoweryJE22
The opening quote is captivating. People these days aren’t just looking for things that only money can buy, but they also want a pleasurable sales experience, which is an intangible deliverable. Our job as sales people is to make it as easy as possible. You can’t just be a people person on this job, but you need to have a care and passion for people/your customers. Great post!
To me sincerity and integrity go a long way. If i feel that a sales person is showing me these two things then you have a really good chance of getting me to buy. Then if the salesperson cares enough to even give me a follow up call you can bet that ill be back for more of their services.
If you genuinely care about peoples pain in sales it makes selling so much easier. It makes it more about a friendship and less about the actual sale. I witnessed this with some of the sales reps and there clients this past summer. They were asking each other how there families were doing and was effortless. Great post!