Sales and Preaching

If someone asked you if you would associate salespeople more with “service” or “stealing,” what would your first answer be? For a lot of us, we associate sales with stealing money from the buyer and doing whatever it takes to close a deal. However, with increasing skepticism and knowledge of buyers, things have changed. Salespeople tend to be more successful when they put the interests of the buyer before their own. When salespeople make it their job to be of service to the buyer, a sale feels a lot less forcing and more voluntary. Buyers trust salespeople more when they are genuine and honest even if it could result in the loss of a sale. In many ways, sales is like preaching. There is a target audience, and it is the job of salespeople to make this audience aware of their need. This “need” digs into the pain of the buyer and allows the salesperson to offer helpful solutions to the buyer. One article (https://www.preaching.com/articles/preacher-to-preacher-selling-the-ultimate-intangible/), relates selling to preaching because preaching is “selling the ultimate intangible.” Preaching is one of the toughest areas to sell because preachers sell something that is highly questioned and something that you can not tangibly see: Faith. Sales, when it is done the right way is a service TO the buyer, not stealing FROM the buyer. Preaching is the ultimate example of selling to serve the “buyer.”