In class, everyone was tasked to have a sales conversation in front of the class with either Professor Sweet or one of the TAs. We were able to pick whatever we wanted to to sell, so I decided to sell my cleaning business for commercial buildings. I have actual experience cleaning commercial buildings, so I knew the idea was perfect. As I was prepping for my conversation, I had to recall everything we’ve been learning in class. The biggest one is this: rule #14, a prospect who is listening is to no prospect at all. What this means is that as the salesperson, you should never do most of the talking, it should mainly be the prospect. If you talk the most, you are boring the prospect as well as not finding the root of their problems. So, you should ask questions.
During the actual conversation, I tried my best to make it feel as real as possible. I wanted to make the conversation not feel like I’m trying to sell a product to the prospect, but rather find the root of his problem. You want the prospect to trust you because your intentions should always be genuine. Although the project seemed intimidating at first, it was actually so beneficial to be able to apply what we’ve been learning and put it into practice.
BoweryJE22