Sales in the Media

As everyone is aware, social media has become the center of sales’ tunnels. From entertainment to online stores, social media has become a focus for any successful business. The advertisements, commercials, cold calls, and even door-to-door salespeople are becoming old games that don’t work on the vigilant customer. Customers want to be engaged from the moment they place an eye on your product, and social media has opened a portal of ways to do this.

Companies would be foolish to ignore the age of social media and the power it holds on its customers. I’ll be honest, I never thought of social media as a selling place, but this class has opened my eyes to see it clearly. Especially during Covid, but even before that, social media has become a serious way to connect with your customers. With social media, you’re not tied down by expensive commercials, paid actors, getting testimonies, etc.; now, you’re able to just find a creative way to post a 20 second video that exposes your product to different customers. With the algorithm system on social media, companies are able to find and connect with their direct target market, instead of hoping they’ll run into their market on television or walking door-to-door.

Like I mentioned, social media is actually free in one sense. Of course, if you want to do well, you will have costs–but much fewer than in commercials and other selling techniques. Social media is relatively cheap, allows for you to directly talk to your customers, and even receive statistics on how your customers are engaging with your content. It’s cheaper, quicker, and more efficient. With the dawn of social media and AI, there are new ways to sell and connect with customers more and more every day. Companies must be quick to pick up on modern techniques and to forecast the next trends. Social media selling is essential in modern-day sales and should always be considered when selling your product.