Simon Sinek is a popular YouTuber who posts numerous videos offering business tips to his viewers. I stumbled upon his video titled “SALES Is Just Like DATING”. In the short video, Simon bashes common sales techniques. His main rebuke is the idea of a salesman speaking all about his company and his product. Simon explains how a vast majority of customers don’t care all that much about your or your product. Simon claims that the most important part of sales is your cause. He loves the idea of helping the client understand why you love the product/business that you’re in. He wants to take the prospect out for a walk and imagine with them. As an easy example, Simon used a date. He claimed that if you go on a date and only talk about yourself and how great you are that it will likely go nowhere for you. He then went on to reframe the same exact information in a way that in charming, engaging, and humble. This reframing of your story and your information will help you land a second date. In the business world, it works the same way. The reframing of your information as part of the cause, helps you land that follow up meeting. Simon explains how imperative it is that you convey to the customer why your work is worth all the blood, sweat, and tears required. Money has to be a biproduct. Simon rounds out the video with the reminder that relationships in business and regular life are built from the same things. We often for get this fact.
I found Simon’s perspective super helpful. Instead of using the “SELL, SELL, SELL” philosophy, Simon encourages us to tell our story in a compelling way. A way that lets the prospect know that you are in it for the cause, and that the profit is a biproduct.
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I really like this example, sounds like a cool Youtube video. Professor Sweet has used relationships a few times in class to emphasize points and you can really see how closely they are intertwined. Sales pops up so often in our every day life, but it’s so hard to realize it when it does. I really like the part about reframing your story, is such an essential part of the sales process – especially for finding pain points and narrowing down motivations.
I really like Simon’s comparison because it makes sales feel way more natural and relational. Focusing on the why behind what you do, instead of pushing your product in their face will make the interaction feel more genuine.
This is a great application of how to sell in a selfless way, and how it truly benefits both yourself and the customer. When you are dating, your intention is not only to genuinely find out more about them, but also to show them about yourself by showing that you are not a narcissist who only cares about talking about yourself. This way, you can both find what you are looking for and see what areas you can help each other in. This is the same as a selling relationship, and important to keep in mind because of the potential this perspective gives you in selling. Well said!