Sales-The lie of Overconsumption

There has been a huge shift in our culture over the past 20-or so years as online sellers have become more and more prevalent. While the internet is a good platform to connect and streamline many parts of selling, communicating, and simplifying the management of asset flow, it also diminishes the tradition selling experience. While it is not necessarily a bad change from the traditional way of selling door-to-door, it has greatly reduced the amount of in-person selling people engage in. We as a society have been becoming accustom to online selling which has has a strong negative impact on us. With more and more of our “fun” shopping being online, we lose the social aspect of shopping which greatly contributes to the joy and fulfillment that we want from our shopping experiences. While some shops try to make the shopping pleasant or fun, because there is limited interaction and practically no face to face interactions, it does not sufficiently make up for the loss of socializing. I think that this lack of socializing is also contributing to the massive overshopping people are doing. People are purchasing incredible amounts of things because people will sell “Magical experiences/products that will solve your non-existent need!” which is really only beneficial under very specific circumstances. The selling techniques used to not work to the betterment of the buyers; Influencers will make broad sweeping claims to market to as much of their followers as they can; without spending time to get to know them and their pain. People are bombarded with advert and now do not have a good sense of what they need or when to stop purchasing. We see people doing large, extravagant, and useless shopping halls and it fuels people’s dissatisfaction.