The chief activity of being a salesperson is communicating and conversing with others, and therefore how one’s job as a salesperson depends on their personality and who they are. As we all are going to have to involve ourselves with selling either to a job interviewer or while conversing with others and trying to convince and move others in our own lives, as we have discussed in class, there is a very strong need to understand ourselves and our own personalities and how they relate to sales and selling.

Firstly, our view of things and approach to things may give us a bias regarding how people would respond to what you are trying to sell them on in conversations in which you are trying to understand them and then convince them. We as college students are highly stressed, and as evidenced by the test done in class on whether or not we had a 3:1 happiness ratio, and thus if our empathy is not high enough then we may imagine either stress about problems or pessimism about solutions in the clients or people we are engaging in sales conversations with. Some people take that test and score in the double digits, others try to answer the test pretending to be the most comically and unreasonably positive person that they can imagine, in an attempt to get as high a result as possible, and end up with a 2:1 score that is below the ideal 3:1 score on the test.

Whether nerves about talking to people, a natural desire to take the lead of conversations, or something else is getting in the way of engaging in sales effectively, the ideal sales conversation is being calm and unbiased, open to the needs of the person you are talking to, and the ability to respond to them and convince them of something. Besides the belief in following wrong conceptions of how to do sales, strong emotions on our part, while we are supposed to be calmy focused on the person we are talking to, are what messes that up, and for our selves and for the situations where we will be engaging in sales we ought to figure out what the problem is for ourselves and work on it.

One thought on “Salesmen describe the most difficult parts of being a salesman – and not one of them agreed”
  1. I really agree with what you are saying here. The statement you said of how the chief activity of being a salesperson is communicating and conversing with others, and therefore how one’s job as a salesperson depends on their personality and who they are, is a really good point that I think people tent to over look.

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