The exchange between Mr. Duncan and Kevin in the toy store is a great example of a positive selling experience and the positive outcome such an experience can bring. Mr. Duncan is very kind to Kevin, taking the time to talk with him as the store owner and even going so far as to give him a gift. Kevin is given the two turtle doves, a symbol of friendship. This demonstrates the trust that has been created between Mr. Duncan and Kevin through their conversation. Mr. Duncan treated Kevin with respect and kindness, even as a small child. It is important for a prospect to be able to trust the seller, and Mr. Duncan’s gift was a way to build trust and form a customer relationship.
The established customer relationship between Mr. Duncan and Kevin becomes evident later on in the movie. Kevin finds out that Marv and Harry plan to rob the toy store and quickly takes action to help prevent them from getting away with it. It is clear that Kevin cares about Mr. Duncan and his store after their earlier conversation. If Mr. Duncan had not acted as he did, Kevin may not have felt favorable towards Mr. Duncan and his store. Establishing a relationship and treating customers with kindness, essentially ended up saving the toy store from being robbed.
Josh Elverson 
Ethan David 
ChloeGuntrum
The interaction/sale between Kevin and Mr. Duncan is one of the nicest interactions between employee and customer. Mr. Duncan does not just ring Kevin up and send him on his way, he makes conversation to find out a little bit more about Kevin. He even solidifies Kevin as a satsified customer by giving him a gift, a decision that, unknowingly, helps him later when “The Wet Bandits” attempt to rob the toy store. Graet writing, great movie!
I never thought about Home Alone in this way, but I see your point!
I also think it is so valuable that the toy store owner still develops a relationship with Kevin even after the purchase is made. I feel like many sales people will fake a relationship to get a sale, and then act as if their customer is a stranger after being rung up.
Sales is about people. This is a great example of someone understanding that, and building a relationship with the customer. Mr. Duncan does not list benefits or push his product, but simply starts the process of getting to know Kevin. Relationships are always more valuable than one-time sales, because starting with a personal connection means you’ll be a part of their life for much longer than if you just got them to buy the most expensive thing around.