I am getting into the fashion industry, and it is an industry saturated with competition because of the low amount of buy in. This makes it hard to differentiate yourself in the market, but if you are able to and get a foothold, it can also make it hard for you to get removed from it as well. Selling clothes is also difficult, cause if someone is wearing something they bought from you, what they can do can also affect how the general public will perceive your brand. But that may or may not be a good thing, if that’s the look and crowd you are trying to pull, then it’s a good thing, but if it’s pushing away your market because of a smaller niche, then you may want to think about how to rebrand as to sell more shirts and stay in business.