When one thinks of a sales job, one does not usually think of a CEO or Entrepreneur. Many think of sales associates and people doing cold calls trying to push products at all costs. Sales is crucial to any position at a company. Chances are, if you are not selling a product to a customer, you are selling yourself to customers, bosses, or investors. You must also sell ideas to investors or others inside of the company. This is known as non-sales selling, Pink states that 8 in 9 people in the workforce engage in non-sales selling. This is moving an individual to part with a resource or to gain a product. So, chances are, if you are not involved in a traditional sales role, you will be required to use sales techniques in a non-selling sales role. Sales techniques are applicable across the two categories of selling. Asking the right questions at the right time can make or break the sale. The stigma that surrounds salespeople is mostly negative, but to overcome the stereotypes, one must seek to alleviate the customer’s pain. The salesperson must step back from forcing information on the customer and just looking to make the sale. It is imperative that the salesperson recognizes the pain that the customer is experiencing, and propose the best solution, rather than the solution that makes the most money. Trust is key to successful sales and will result in a higher chance of repeat business. Selling is not limited to sales associates, it ranges to all positions in a company, taking the form of non-sales selling. It is crucial to build trust, find the best solution, and ask the right questions at the right time to successfully sell your product, yourself, and your ideas.
By dalmasote1
Ethan David 3 thoughts on “Selling in every position”
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I think it is very important to build some sort of trust between you and the customer. Like you said especially because of the negative stigma on sales people. I also agree with the idea that if you build a trusting relationship it will most likely turn into repeat business.
Definitely agree with this. People make first impressions in less than 10 seconds, and this factor sets salespeople back even further, even if they aren’t the stereotypical person that everyone thinks they are. Establishing a good relationship with your customer right off the bat is very important. Great post!
I definitely agree. In one way or another, you will have to sell something or yourself some day. Pink’s take on non-sales selling is truly helpful to the person that doesn’t believe they are in a “sales” position.