Many shows on Netflix (and other streaming services) incorporate selling. “Get Organized” is a perfect example of this. The show follows two entrepreneurs who run a home organizing company. Their clients range from everyday nurses and gym instructors to famous actors such as Reese Witherspoon. They have a specific process they follow that exemplifies many of the techniques learned in this class.
One thing the entrepreneurs in this show do really well is get to the true pain of their clients. The first day of any job is spent simply getting to know the client and how they use their space currently. They work to discover any problems with the space before they simply begin to re-organize the space. By getting to the true root of the customer’s pain, they are able to create spaces that truly work.
To get to the root of the pain, these entrepreneurs focus on asking open ended questions. They avoid making assumptions and allow the customer to do 70% of the talking. Furthermore, they aren’t afraid to go for the no. They might have an organization system in mind, and if they feel as though the client is hesitant, they will ask the client if it’s a no. They do so in an almost joking way that allows the customer to be transparent throughout the process.
Additionally, the entrepreneurs do a really good job at avoiding painting seagulls. They have designed and re-organized thousands of homes, and it would be really easy for them to fill in any gaps that the customer has left. Instead, they are open to the clients’ ideas.
Overall, the entrepreneurs on “Get Organized” are just as good at selling as they are organizing. They have found a process that works well for them, and really helps them to discover the root of the customer’s pain.
BoweryJE22
It is very cool to see how they identified a pain point and got to work on how to solve it. Then they were actually able to solve it and see great success!