Selling Summer Camp

Whenever I think about summer camp, I think of my happiest memories there and how much fun it was. Whenever someone asks me about camp, I like to tell them that summer camp changed my life. Sales and summer camp go hand in hand because campers are always selling to their parents why they should come back next summer or even invite their friends to go along. Camp directors also have to sell the idea of camp to the potential parents that want their kids to go to camp, and they also have to sell camp to potential future camp counselors. When I was talking to my boss from camp, she told me that selling camp is a tricky process because everyone wants something different. Some people are sold on having fun at camp, others are sold on being outdoors, or being in community, some other people want to grow their faith, and some people like having something to do over the summer. This also relates to what our guest speaker, Andrew DiDonato, said about finding the right brick to talk about with potential customers and work from there. Finding out a person’s why and what they want is so important during the sales process because you want to be able to sell them something they actually want. My boss also mentioned how being creative while selling being a camp counselor to college students helps. Camp doesn’t pay a lot of money for a summer job, but camp does pay in friendships, furthering leadership skills, builds your faith, and sharpens your skills. Yesterday she mentioned to me how at the camp fair, there was a camp that had an eye-catching saying at their table that helped to catch everyone’s attention to stop by and ask for more information. I think that this tactic also helps for selling because it helps to catch the attention of potential customers and even invites them to ask for more information about what I’m trying to sell.