I particularly enjoyed Pink’s final chapter on UpServing.

UpServing means doing more for another party than they expected or you originally intended. This term & definition struck such a chord for me that it currently rests as a sticky note at eye-level above my desk. Your customer will quickly identify your goals, whether they be to serve the customer or simply reap a sale. Some people think they can hide it, but it’s really quite easy to tell.

I was also moved by the idea that simply being made aware of others needs causes them to behave differently. In Pink’s example, he points out that a “wash your hands” sign at a doctor’s sink doesn’t change behavior. What does, however, is adding that hand-washing is beneficial for patients. Takeaway: humans are naturally drawn to selfish behavior, but we are easily led down a better path.

The more humorous example being that of dog refuse in the park. The “clean up after your dog” sign seemed to be met with “Yeah, don’t tell me what to do, buddy.” However, simply adding “children play here” above the sign made people think differently. “Dang, I guess my actions have consequences.”

Aside from sales, an attitude of servitude is an excellent life philosophy. First, serve God by thanking him for the day, making the most of said day, and being the best version of you that’s possible. In doing so, you serve your neighbors by treating them wholesomely. Knowing that you’ve done your best comes with the gift of a level of inner peace.

2 thoughts on “Service-Minded Sales”
  1. Another excellent post. I also really liked Pink’s concept of upserving. It’s a principle I’ve tried to live by before I even read Pink’s book.

  2. I love the idea of upserving. It’s something I try to apply in my everyday life. Really, this is a gospel-centered concept, too. Jesus took our punishment–far and above anything we could have ever imagined. Love that selling can mimic the gospel principles so well.

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