Technology is without a doubt an important factor of sales and social media is one of the more underutilized part of this when it comes to selling. The most popular platforms such as Facebook, Instagram, and Twitter can be applied by any business in a way that can increase an online presence and make that business more trustworthy to a consumer. New apps have been developed to cater specifically to this, a huge one being Yelp. By giving power to customers, to exchange reviews and critique a business on products and services, it not only spurs a business on to do better but also gives the customer certain powers in that transaction.
3 thoughts on “Social Media As a Sales Tool”
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I particularly enjoyed reading this blog mainly for the social media aspect. As an avid user of Facebook, Twitter, and Instagram, I find it very helpful following companies I’m interested in. Staying up to date on new products offered, social media allows potential customers to see from a different perspective what the company stands for and what it has to offer.
Yelp is a great example for this. I have used Yelp when traveling to a new location in search of somewhere to eat. It was able to show me where the restaurants are located as well as their yelp rating, price range, and more.
I love this post as I have found social media to be extremely significant in the world if sales and marketing. After taking a class on digital marketing earlier this year, I learned the importance of simply creating social media accounts and following the right people and posting the right things. This is crucial in sales.