Sellng can often times lead to prospective clients, and those prospective clients will sometimes not pan out. As a business owner, that can lead you to feel disappointed and angry. I think it is important to look at the tangibles of a customer saying no in terms of a service (trade) based industry.
For the door to door salesman – it means just going down to the next house. For the contractor, especially someone who runs the whole show themselves, it means going to an appointment to measure the job, putting together an estimate, and sometimes another appointment to discuss details. For the new business owner, this means hours of computer work that could be spent working. However, it is important to note, that without clients – there’s no work. So this is a neccessary evil. But it is important for the businessman to fine tune the sales process to maximize the working time – which will bring in more money for him, his family, and his coworkers.
This is a good perspective for how we should be looking at failure and rejection in sales. It’s not failure in the sense of being the end all be all, on the contrary it is the very thing that gives a salesmen his power, since he can learn and grow once he begins to accept his failure.
It is a fact of life that we learn from failure. It allows us to do better and enhance our skills. It is certainly difficult to accept sometimes, especially if you are a salesperson. Failure will help you grow in knowledge and skill as a salesperson and maybe help you find the right client demographic to sell to.
Buoyancy in sales is really important for navigating inevitable ups and downs of the sales process with resilience and determination. It allows sales professionals to remain motivated and optimistic. By embracing buoyancy, salesmen can bounce back from setbacks, adapt to changing circumstances.