The common perceived notion that is instilled in the mind of the average person as it pertains to salesmen is similar to the stereotypical used car salesman. The idea that salesmen recite a scripted and pushy pitch to the potential buyer is how many average people perceive sales as a whole. These stereotypes turn people away from sales and the bad apples make it much more difficult for those trying to do it correctly. But the biggest takeaway I have from class thus far is the idea that an effective salesman must break down the barriers between them and the potential buyer. The best way to do this is not by teller the buyer what they need, but to ask questions and make it more of a conversation instead of a pitch. This will lead to the seller earning more trust and will make it easier to close a sale.
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I agree with you Strider, listening to people is best course of action when trying to make a sale. Many people tend to disregard a pitch before it even begins, but listening is key to understanding them and making them feel heard.