Apple’s “Steps of Service”
Oliver Schwarz Some large companies have very specific training techniques that every customer service employee is trained in. For Apple, it’s a five-step process called the Apple “steps of service”. Apple didn’t…
apple
Apple Stores: Innovation turned poor sales
hansonza17 Apple has been an industry leader in terms of innovation for years. The company’s success in marketing, sales, product, and innovation works together to create a brand that seems unparalleled…
APPLE WATCH: WHAT ARE THEY REALLY SELLING?
Luke Hodde This morning I read a Forbes article speculating that the upcoming Apple Watch will have “mediocre sales.” The author backs this statement up by saying that the Apple Watch will…