Selling in Mad Men – Part 2
MoserMD1 Don Draper does it again in this powerful and emotional sales pitch to Kodak. Instead of pitching the benefits of renaming the Kodak “Wheel” the “Carousel,” Don tells a story,…
Mad Men
Selling in Mad Men – Part 1
We have spent much of the semester talking about how sales has evolved. No longer do men in plaid suits with slicked-back hair knock on your door open a suitcase…