Often in sales, individuals can fail to realize when and when not to speak during a pitch. I often associate this with poor social cues in people of when and where to steer the conversation. Some individuals who often advertise themselves as keen social experts, think that their social IQ only relates to their ability to consistently speak in the presence of others. That as long as they are continually talking, the conversation and relationship between individuals is a success. This could not be further from the truth. The ability to read the room in a sales pitch is something that also can be highly valuable in successful transactions. I relate it to knowing when to use the humor you use with your friends and the humor you use with your family and employer. Both types of interactions between peers are vastly different, and should be used accordingly.
BoweryJE22
It’s all too common for individuals to equate social intelligence with the ability to constantly talk, without realizing that effective communication is a two-way street. The ability to read the room, gauge the reactions of your audience, and adjust your approach accordingly is invaluable in building rapport and fostering successful transactions.
I think you did a great job of detailing what it means to “Take a Hint.” Not being able to read the room or the overall energy that is in the said room could and will make or break a deal. Understanding when to talk and when not to is key to being successful.
Good thoughts, Drake. Picking up on social cues and knowing what to bring up and when is very important. An effective seller can read the customer very effectively.