The 3 Fundamental Forces of Sales

There are three major and fundamental forces that drive individuals into sales: entrepreneurship, elasticity and ed-med. What are these forces and why do they move people into sales?

Entrepreneurship is seeing an opportunity or problem and seeking to find the solution. If there is an opportunity to make sales and money, someone will find it and do whatever they can to make than money. Adam Smith calls it the “Invisible Hand” of economics. If there is a way to make money, someone will find it and more opportunities to make money will open up.

Elasticity is stretching employees beyond their specified work niches and using them in the sales process. Slack, a company known for their corporate messaging software began in 2013. By the end of 2014, the company grew to be worth $1.12 billion. Today, the company is worth over $3.8 billion. In the four years that Slack has been a company, they have never hired one salesperson. They have 2 million active users and 675 thousand of them are paid users. Their trick? Every employee at Slack is a salesperson. They don’t all do cold calls but they are all responsible for getting the work out in their own way. Elasticity is becoming more popular today than it ever has been in the past.

Finally, ed-med stands for education and medicine (healthcare). In both education and healthcare, each are designed to move people. They are both continuously growing industries that will always be a necessity. Industries like that will always be discovering new tools and ways to improve the current system.