I very much appreciated when Mr. VanErden spoke in class the other day. His “5 P’s” are especially insightful and really stuck with me.
The 5 P’s to remember in sales are:
- Precision – be able to explain what you are offering better than anyone else
- Problem – understand the problem you’re trying to address
- Persistence – In the end, all great ideas generate into work
- Predisposition – how we carry ourselves with other people
- Purpose – carry in a contagious way, a higher sense of purpose
By doing these 5 things, you are approaching sales in the right way. It doesn’t mean you will always close a deal, but it does mean that you will be working hard and carrying yourself with honor and integrity throughout the sales process. How we carry ourselves with other people (#4) relates back to when we talked about the positive and negative thinking of a salesman. It is important to express positivity throughout a sales process – not only during, but after as well. Other people will notice this genuine approach to life and be drawn to the idea of doing business with a positive and genuine salesperson.
I also enjoyed having him speak in class. He was able to offer real-world advice to us. While the idea of the “5 P’s” is rather simple, I think that they will be very effective in the world of sales when used properly.