The art of effective cold calling

Cold calling is a very common form of sales. It is easily the most difficult form of sales conversation, due to the lack of interest from the buyer side often times. Cold calling requires finesse and a very strategic approach to peak the buyers interest. I recently read an article called “Mastering the Art of Cold Calling,” and in this blog post, I will be outlining the tips and tricks given in that article. It is important to do some due diligence before you get into a cold calling situation. Not only should you do some research on your own product, you should also research other competitors in the industry. It is important to be able to answer any question that might be thrown your way. You should also do some research on your prospect if possible. You should be as prepared as you can possibly be before going in to a cold call. After doing research on your prospect, you can customize your sales pitch to fit their interests best. The first few seconds of a cold call are the most important. It is imperative to have an engaging opening statement to catch the prospects attention. It is important to build trust with your prospect. They are often times skeptical to even pick up the phone, so you must establish that trust to help gain their interest. You should try to focus on the benefits of your product, rather than its features, in order to keep the prospects attention. It is important to prepare for objections, the prospect is likely not going to want to hear what you have to say and they will push back on your pitch. Maintaining a conversational tone is very important to stay personable with the prospect. Cold calling is a very difficult task and it is important to always stay prepared and be able to adapt to the situation.