Semantic plays a crucial role in selling. The ultimate goal is to achieve have our prospects hand over their money willingly. Thus, our words must make them feel comfortable and not so repulsive. In class, we talked about the different effect of “Yes, but…” and “Yes, and…”. The latter offers a positive forward message, whereas the former usually leads to an opposite result, which might not lead to a closure.
I know another example. So instead of saying “Sorry, I’m late” or “Sorry for the wait”, say “Thanks for your patience.” The former two only expressed you being late, and the latter not only complimented the prospect but also did not pointing out you are late.
There are many more examples out there. To master the art of semantic requires experience and patience. It should not be a hasty process. With this skill in hand, you are far more ahead of your peers.
By Alex Chen
BoweryJE22 2 thoughts on “The Art of Semantics”
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I like the example you provided. I think adding this to your daily vocabulary could be greatly beneficial to building relationships.
I think adding vocabulary related to this is great for the sales process as well as everyday conversation for building relationships.