In my last blog post I introduced the concept of non-sales selling. Well, in all sales, there are two dimensions of sales: inside sales and outside sales. What are these two dimensions and how are they used in traditional sales as well as non-sales selling?
The first type of sales is inside sales. Inside sales are done without the seller actually meeting anyone face-to-face. It is also referred to as remote sales. Inside sales traditionally can be in the form of a telemarketer or cold caller while an example of non-sales inside selling might be a phone interview.
The second type of sales is outside sales. These are the sales done face-to-face. These types of sales can be more intimidating but also more effective. There’s a greater risk but a greater reward. In a traditional sense, outside sales can be a door-to-door salesman but in non-sales, it can be a round of gulf with a prospective customer or taking an employee out to eat to discuss work ethic or a raise. Outdoor sales are used to build relationships with the other party and can take months or even years to close a sale.
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