Have you ever seen a commercial that immediately made you want to buy what was being showcased on TV? Gaining a strong desire to have the product in a commercial? The product may not have been something that you absolutely need or have ever thought that you would have needed, but you desperately wanted it anyways. The impact of using celebrities is a game changer in the sales industry. Though it can be very expensive, it can often boost a companies stock value by upwards of 4%.
Steph Curry has a endorsement deal with Under Armor worth about $ 4 million per year. Having Steph as one of the faces of Under Armor has boosted stock values and has been crucial to Under Armors come back and relevancy in the athletic world. Before Curry, Under Armor was constantly dominated by Nike.
Dwayne “The Rock” Johnson is another big name endorsement for Under Armor. Johnson was a former wrester turned actor. He is one of the most well known actors on the planet right now and has gained Under Armor sales that helped them get up to Nikes level. He signed with Under Armor in 2016, when he came out with his first shoe line, Project Rock 1.” The shoe line sold out in less than 24 hours. The Rock has also been active in multiple athletic ad campaigns.
Signing a celebrity endorsement gives your business a face. This face of the business is well known to the world and brings fans that love them to the store front to buy. Not every celebrity will be right for your brand. They should share common missions and values as your company. The celebrity should attract the type of crowd that is within your ideal market. Look what kind of audience they engage. Look at their interests and endorsement history. Getting these elements correct in your endorsement search will give your company a great boost and put you on the map to success.
BoweryJE22
What you said here is very true. Depending on who the celebrity is, I think I’m more likely to believe that a product works or is better than another option. Even if I’m not too fond of the celeb, I’m still more likely to remember that brand because of who endorsed it. From a sales point of view, this goes to show how important it is to choose the right faces to represent the brand.
I think the idea of using well-known individuals to promote products is one of the best methods of marketing that has ever existed. Whenever there’s someone that viewers recognize, viewers will tend to believe the words they say rather than words displayed across the screen. Great writing!
The ability for even a single person to influence a market is astounding. People are easily influenced by their heroes. People want to look like them, play like them, and be like them. It can be amazing for a product or company when an influencer adopts their product and posts about it. As social media rises, the brand deals for celebrities becomes more and more effective.