We have discussed the importance of finding the pain in a sales situation and the power it brings to your pitch. We also discussed haw features tell and benefits sell, and I wanted to discuss these points in relation to a recent experience that I have had. I have been searching for a CPA prep course in anticipation of taking the exam the summer after my senior year. I compared several different options and the one that stuck out to me the most was one that was emphasizing its benefits instead of its features. In fact, this course had a page that gave the most common reasons for choosing this particular course and how it could help accommodate the needs of specific individuals. The key benefit was that the course never expired, even if I failed the exam and had to retake it. Most platforms emphasize how quickly they can get you ready and how similar their questions are to the actual exam. In this platform they advertised that they would supply study material for as long as you needed at no extra cost. They guaranteed their services until the exam was passed. They took the time to ask their users what their pain was and discovered that it was subscr5iptions that had to be renewed if they needed more time, which was something I wanted to avoid. Since this platform was so in tune with their users it drew me to them instead of the ones touting their rigor.
BoweryJE22
This touches on the problem with features. I don’t care what something can do, there are lots of products that do things that I’m not interested in. I care what a product can do for me.
This is a great story and really shows the importance of knowing what your customers want. This blog also speaks to the importance of differentiating yourself from the competition. This company took time to know what the customers were looking for unlike other companies. This company gave out different advertising to help their company stick out.