Sometimes in life, you have to learn to shut up. When it sells you have to learn of the rule of letting the cutometer talk, and you, although talking about yourself may be an interesting subject, doesn’t necessarily make it a useful one for selling. Let them do the talking, and just ask the questions for them to answer, not you even though every fiber of you may be telling you to speak up and say something, don’t let it happen. Even if it’s something important that you might think would help don’t say it. You have to earn the right to speak with the customer. No one wants to be told what others think is best and that includes your customers. Keep your mouth shut and what you have to say and just ask the questions that need to be asked. So always remember, when talking to a potential customer do not do most of the talking and let the customer.
By CascianiDA22
BoweryJE22 4 thoughts on “The Importance of Shutting Up”
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This is a great point to write about, the 70/30 rule and leading questions are some great tools to keep in mind when on sales calls!
Dallas, I really liked your post here, the title of it really caught my eye. I totally agree with you, sometimes it is best to not say anything at all and just let the customer speak. The concept of the 70/30 rule is something that I have been really focusing on when doing customer interviews for Lean Launchpad. Well done.
This is something that transfers to all of life because life isn’t about us at all. We need to be better listeners than talkers in every area of life, which is pretty counter-cultural. I think that having something good to say when you do speak is more important than saying a lot of unimportant things.
As a chronic yapper, this really resonated with me, I can appreciate the importance of shutting up and this concisely said exactly why that is important. For people like me, the best approach for getting us to shut up is to be blunt and direct, we can certainly take it haha.