One of the most common entry level sales positions is that of the SDR. The SDR, Sales Development representative, is one of the most integral parts to sales at a large company. The SDR spends most of their day prospecting and qualifying leads that were discovered by the marketing team. These SDR’s set up meetings with a qualified prospect and their assigned account executive. It is interesting that although SDR’s are in sales they are not responsible for closing any accounts. They are there purely to qualify. This way of selling was pioneered by SALESFORCE.com after they discovered that their account executives were wasting to much time doing multiple parts of the sales process. After they divided the roles and broke them down into more manageable accounts they found that the sales department was much more productive. This important career in sales is where many a hard charging sales executive is born and although it can be regarded as an awful job, it is the boot camp where many greats are made.
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