My good friend Griffin (Pictured far left) has always been good at selling things. Anything from ideas, stories, games, or products, he’s had an innate gift at figuring out what someone wants and giving it to them. His father, a car salesman, is also highly gifted at selling things, and was responsible for teaching my friend everything he knew about selling something. His father has been on several top-salesmen lists throughout the country, with Griffin showing signs of doing the same at the company he works for.
I always wondered what it was he did differently that other people couldn’t seem to figure out. Was he offering better deals than his coworkers? Did he deceive the buyer to make them think that buying the product was the best possible choice for them? When I asked him, he simply said, “You just got to make a connection with the person.”
This was a foreign concept to me before I became an Entrepreneurship major here at GCC, but it definitely makes sense. I’m more likely to resist someone who is obviously just there to sell me something, but if that person is making an effort to talk to me, figure out my needs, and inform me, I’m more likely to listen to them if they make a suggestion about a product I should purchase. Griffin has always been very good at this, as he has a gift at making you feel like a friend, even if he hardly knows you.
This is really true, I mean imagine just buying something from an actual as opposed to a stranger. You are eager to buy from a friend, but to a stranger you are usually tentative or indifferent. Establishing yourself as a friend truly allows the buyer to put their guard down and get excited with you about the product, because friends wont lead you astray