The concept of non-sales selling has quickly become the next greatest thing in the business world. However, in one specific sector of the world, non-sales selling has been around since the creation of this sector. This sector is the public sector. Regardless of whether or not the leaders of a specific country are elected or assume power using other less than ideal methods they still utilize non-sales selling in much of their jobs. For those who don’t believe me check out any episode of the Netflix original show, House of Cards, and they will notice that any of the many characters on that show are CONSTANTLY selling. Whether it’s Frank Underwood making backroom deals or convincing politicians to join forces with him or its Claire Underwood working as an ambassador to foster peace with the Russians. Politicians are constantly forced to sell ideas, campaigns, and most importantly themselves. Career politicians have gotten to the point where they are so good at selling themselves that they can pivot their positions with a low impact on their credibility. For example, Hillary Clinton in support of her husband said that they would sign a bill declaring marriage as “between a man and a woman.” However, in the 2016 election, Clinton reversed her position and quickly argued that marriage should be legal for anyone regardless of gender. This change of position is fascinating because most salespeople would have lost all credibility with a client if they made a full 180 as Clinton did.
By warnermd17
BoweryJE22 One thought on “The Ultimate Non-Sales sellers”
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It is very interesting to think of politicians as sales people. I think now more than ever, in light of technology and social media, there is an intense exposure on individual’s lives. This creates a difficulty in politicians’ ability to sell themselves. You can see by watching the news that politicians seem to be selling their personalities and their “slogans” or “catchprases” as much as what it is they believe.