In sales, the goal is to have an exchange of goods that is equal and satisfies the needs of each party. In order for this exchange to truly be equal, there needs to be mutual trust between the two parties. This trust allows everyone to know that what they are getting they truly need and they are not being taken advantage of. The responsibility of this trust mainly falls on the salesperson because they are the person that is selling something to the customer and the customer may or may not need it. As a salesperson, I think it is important to clearly outline what your product does and only sell it to someone if it truly fixes a pain that they have. If the customer does not need your product then you should go for no and end the sales process. There is nothing wrong with going for no if there is not a need on the customer’s end and I would argue that if you go for no and the customer sees this and recognizes that you were being honest and not trying to take advantage of them then they would be more willing to buy from you if they need your product at a later date. The trust between customer and salesperson is a delicate balance that should be protected at all costs. One consequence that could happen if you lose trust between one of your customers is, that it could ruin your reputation with the rest of your customers or any future customers you might obtain. If you have a bad reputation then it would be much harder to sell to other people and make more sales.
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