When selling any item it is important to be truthful and honest about the conditions and makeup of your product. Of Course, everyone knows this is implied, however, there are still some areas in which information tends to get a little blurred.
One topic is money or budget. If you give them a range of what the item may cost that is telling the truth, however, if you give them a number would not be possible for the product to reach, that is delivering false hope to your client that they may get the item at that said number.
Another area that is easy to fib a little in the selling process would be where the product was made or what materials it is made of. Yes; now a day we have the ability to our research and look up all sorts of information about the creation of said products, but the seller should know as much about the product they are selling as possible. When asked a question about the origin of the product, give them the background; is it made in the US, or out of the country, are there any products that are imported from other countries. If you do not know, do not make something up. That is just as bad… if not worse.
Lastly, a good selling advantage is having trust. You cannot build or develop trust if you lie. Trust builds relationships, relationships builds better communication, better communication strives for a more promising sale, promising sales potentially means more customers.
testacr22
Hey! Love the post about truth in sales. After setting up an E-commerce site with my brothers, I became aware of just how many products are marketed with complete lies. It’s a shame to see.
This post makes a very good point about the importance of truth in the selling process. In class on Friday, we discussed how customers sometimes lie to get out of a sale, so it’s interesting to see how sellers sometimes lie to convince a customer to buy. It would be much simpler if sellers and buyers were truthful to each other and each communicated their intentions up front.
This video clip is a great example of not being truthful when selling a product. There is however, a balance between selling your product as “some junky old branches” and false advertising.
Trust is so vital in selling. Once you have established trust and making an impact on someone, obtaining someones business or “getting the sale” flows much easier! Just think about how we naturally have “go-to” stores and brands that we go to again and again!
Today’s technology has definitely improved the sales experience with the seller and with the buyer. It levels out the playing field. Buyers are not as naive and sellers have become more genuine. Trust is very important and one of the most essential components to a buyer-seller relationship.