The idea of “warm calls” is a step above cold calling. As apposed to the typical cold call: reaching out to uncharted territory with only the hope and prayer that if someone picks up on the other end, you may have found a potential customer, the warm call relies on much stronger information. A warm call is essentially a call to someone who has been already established as a potential customer and has even potentially been contacted before. What separates the cold call from the warm call is that there is a much greater sense of surety. This surety can come from a broad spectrum of information, whether it is referrals, chance encounters, or more than likely algorithms. The power of algorithms is not to be doubted, it essentially provides a much more global and interconnected referral system, allowing for a salesperson to make said warm calls with those they may not even know indirectly.
BoweryJE22
Mark, warm calling seems to be more and more of the norm in todays world because of the amount of research a sales agent can do on a potential client before even contacting them. With the internet and social media it is really easy to research a client or a company and see if at a glace they look like someone who would benefit from or be interested in the product you are selling. Due to these factors I think warm calling in some sense is way more common than it used to be.
Warm calls have a higher level of comfortability and security than cold calls. This way you are able to learn more about the person rather than just trying to sell something without knowing them. Personalization is huge in sales.