The common belief is that the best salespeople are naturally extroverts. Extroverts are charming, outgoing, and always ready to pitch, right? But that’s not true. Actually, ambiverts, the people who fall right in the middle of the extroversion scale, often make the best salespeople.

Like introverts, ambiverts have the excellent ability to listen carefully, pick up on the sublteties, and build genuine connections. They don’t dominate the conversation or overwhelm the prospect with nonstop talking. Instead, they ask thoughtful questions and allow the buyer to open up.

Here’s the trick! They can also close the deal. Unlike introverts, who may sometimes hesitate to ask for the sale, ambiverts have just enough extroversion to lead the conversation to a direct decision. It’s a good balance of empathy and assertiveness that leads to high conversion rates.

I watched my friend once sell a gym membership to someone who was completely uninterested when they walked in. She started by asking about their fitness goals instead of pushing a membership. The person opened up about wanting to feel healthier, and my friend kept the conversation casual. After listening, she confidently said, Well, I think this gym could really help you hit those goals — want to give it a try? No pressure, no tricky persuasion, just understanding and guidance. They signed up on the spot, it was crazy.

You don’t have to be the loudest person in the room to succeed, you just need the right balance of listening and assertiveness. That’s why being an ambiverts make the best sellers.

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