Brandon Bornancin, the CEO of Seamless.AI, is a very successful salesman in how he grew his business. His company, Seamless.AI is a software company that grew from $0 to over $200 million in just about over four years. Seamless.AI has won multiple awards, getting national recognition from LinkedIn and in the Tech industry. Even going back to Brandon’s younger years, he has always been a salesperson and entrepreneur. At just the age of 18 he built up three companies and authored five #1 selling books. Those books are a guide to the public of sales and what he has found successful. He sold over 100,000 copies of the books worldwide. His drive has been simple and effective: help people grow their businesses, make more money, and create a real lasting impact on others around you. As I was doing more research on Bornancin, there were some very unique sales concepts that I saw. Bornancin saw that if you can scale the sales without losing authenticity, that is very good for both the seller and the buyer. But even when Brandon tried to sell his Tech company, he was selling the vision of the company before even discussing the product itself. Also, Bornancin displayed how to handle rejection at a massive scale. Even though it took a little bit for his Tech company to get going, he never lost belief in the vision he had for his company. What drove him to make this tech company is because he wished that he was able to have a user-friendly tech system that would leave a lasting impact on people around him. Overall, some wisdom I gained from this research is the importance of discipline over motivation. You can be very passionate about something but making sure that you approach it the correct way is key. Also, I learned that you need to simplify the message as the company is scaled. Earlier on, everything about a certain product could sound impressive, but everything was not clear. So, as Seamless.AI grew, their message had to shift from what their product was able to do to what the problem the product solved better than anyone else.
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