From personal experience, the best sales experiences don’t feel like sales at all. Instead, they feel like helpful interactions where the seller is genuinely interested in the buyer’s needs. Being personable as a salesperson is a main diver in developing relationships and creating meaningful connections with customers. A clear example of this is being served by a great waiter at a restaurant. Some of the most enjoyable dining experiences I’ve had were made memorable by friendly waiters. Not the kind who rushes you or pushes the most expensive item on the menu, but the one who listens and genuinely wants you to enjoy the meal. A good waiter asks genuine questions and most importantly pays attention to your responses. They may adjust their recommendation based on what the customer wants, and not what benefits them the most. From the buyer’s point of view, this can feel less like persuasion and more like guidance. There is a clear difference between understanding a customer’s needs and offering solutions and manipulating the buyer. Building trust makes the buying process much more comfortable and easier for the buyer. This idea goes beyond your classic restaurant scenario applies to both B2C and B2B sales environments. Buyers don’t want to feel like they are being taken advantage of and there are often red flags that signal when a salesperson’s intentions are not aligned with their needs. In today’s sales environment, where buyers have an unlimited access to information, trust and authenticity matter significantly more than aggressive selling tactics. Just like a great waiter enhances the overall dining experience, a personable salesperson enhances the buying experience. Because of this, sales become less about pushing a product and more about helping someone get what they need. Ultimately, this approach leadings to building long term relationships and a better customer experience.
By taylorjt23
Bondre24 
wheelerne24 4 thoughts on “The Significance of being Genuine”
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I really liked how you touched on the difference between the sale being an enjoyable experience and it feeling like the salesperson is trying to take advantage of you. There is a very fine line that runs between the two of them, which can be difficult to decipher. However, one you are able to grasp it, a whole new world of sales is opened up to you.
I like how you mentioned that recommending things based on what the customer wants instead of the most expensive item on the menu is better because it more helpful to the customer, and he will feel in control of his decision. Especially for waiters, this can actually be more beneficial to them, because when they do this, they are more likely to receive a larger tip.
This was a great post that emphasized the importance of being genuine in sales conversations. I think buyers can very easily pick up on whether or not a seller genuinely cares about them, or is only looking for personal profit. For this reason, a seller actually needs to care and empathize with the potential buyer. I like your suggestions to be personable, ask thoughtful questions, and engage in active listening.
I love how you focused on being very genuine when you are selling to people. You picked a really good example of this with the person the waits on you in a restaurant. I feel like it is very easy to pick up when a waiter is being genuine and when they are just trying to get a better tip from you. When you as a sales person can find the desire the genuinely care about the people you are selling to you will be way more successful.